We built this resource to give you a detailed, calm summary of how our partnership model works at Kong Casino https://kongs.casino/fr-be/legal-and-affiliates/. If you operate a website, social channel, or review platform in Belgium, this is the starting point for understanding the structure, the legal framework, and the practical steps involved in joining our network.
What a Casino Affiliate Program Really Means
An affiliate program is a business arrangement between our platform and an external publisher. You promote Kong Casino through unique tracking URLs, and we pay you a share when your referred visitors take a defined action. It is a results-driven arrangement rather than a fixed-fee advertising buy.
The core mechanism relies on transparent attribution. Every affiliate gets a unique identifier embedded in a URL. When a player clicks that link, a cookie is placed on their device. If that player later registers and deposits, our system assigns the activity to your account accurately.
We view this as a long-term collaboration. Our interest lies in attracting players who genuinely enjoy the platform, while your interest lies in recommending a product you can trust. The model works only when both sides respect the rules and the local regulatory environment.
What We Expect from Our Partners in Belgium
We are particular about who partners with Kong Casino. Our preferred partner understands the Belgian gambling landscape and runs a platform that reaches adults who are already seeking online casino entertainment. We refuse partners who rely on aggressive pop-up advertising or deceptive pre-sell pages.
We require you to maintain your content accurate and up to date. If we modify a bonus structure or withdraw a game category, your reviews and landing pages should mirror that within a reasonable timeframe. Outdated offers create confusion and can result in compliance complaints from the Gaming Commission.
Regular communication is key for us. We assign an affiliate manager to every accepted Belgian partner. This person can address questions about promotional restrictions, offer performance feedback, and alert you to upcoming campaigns. You are by no means left guessing whether a piece of content will pass review.
Marketing Methods We Allow
Content-based promotion works best and aligns with Belgian rules. Blog reviews, comparison guides, and objective game walkthroughs are all recommended. These formats allow you to share factual information while seamlessly integrating your affiliate links in a way that helps for readers.
Online platform promotion is allowed provided your channel targets an grown-up audience. Paid social ads demand additional scrutiny, as platforms like Facebook enforce their own gambling ad limitations. We advise consulting our compliance team before launching any paid campaign on Belgian audiences.
Prohibited Activities and Grounds for Termination
Spam email promotion is severely prohibited, as is any effort to hijack traffic through domain squatting, typosquatting, or malware-adjacent distribution. Breaches of these policies lead in immediate account closure and forfeiture of unpaid commissions. Belgian anti-spam legislation is notably strict.
Brand bidding on “Kong Casino” or close misspellings in search engine advertising is not allowed without prior written approval. We uphold this to preserve organic brand traffic and to ensure a fair environment for all approved affiliates who invest in quality content.
- No unsolicited email campaigns targeting Belgian residents under any condition.
- No use of our brand name or deliberate misspellings in paid search campaigns without written consent.
- No cloaking, doorway pages, or other techniques intended to show different content to search engines than to human visitors.
Legal Obligations for Affiliates in Belgium
Working as an affiliate in Belgium means you must comply with several layers of regulation. The Belgian Gaming Act sets the groundwork, but additional rules from the Gaming Commission, advertising standards, and consumer protection laws also apply. We require every partner to comprehend these before promoting Kong Casino.
You must clearly disclose your commercial relationship on every page or post that contains affiliate links. Belgian consumer law requires that advertising be recognizable as such. A simple statement like “We earn a commission when you register through our links” positioned near the content meets this duty in most cases.
You are also prohibited from directing content at individuals under 21. All your content must be tailored for an adult audience, and you should take reasonable steps to avoid appealing to minors. We offer age-gate prompts in our own journey, but your promotional context must also account for this restriction.
Advertising Content Restrictions
Belgian regulations forbid misleading claims about winning probabilities or suggesting that gambling resolves financial problems. Your copy must not promise guaranteed wins, risk-free betting, or present gambling as an employment alternative. All bonus terms must be displayed with the key conditions visible and not concealed in fine print.
You also cannot use images of minors, celebrities who look to be under 25, or any visual elements that minimize excessive play. We supply a compliance-reviewed media kit, but any self-created content you use must still adhere to the same high standards we maintain in our own marketing.
Responsible Play Communications
Every affiliate page that advertises Kong Casino must include a visible reference to responsible gaming resources. In Belgium, this typically means linking to the official “Stop op tijd” campaign or the Gaming Commission’s self-exclusion information. We require you to place this within a dedicated section, not hidden in a footer.
We also demand you to avoid terms like “safe bet” or “no risk.” Gambling inherently carries risk, and Belgian law requires that this be clear. The tone you take should be factual, not euphoric, and your audience must be informed that help is available if their play becomes problematic.
Commission Conditions and Payout Timeline
Our revenue-sharing model is built to be predictable even in a heavily regulated market. We calculate commissions on the first of each month for the preceding calendar month. Account summaries become visible in your dashboard right away after calculation, so you never wait for manual reports.
Payments are handled within 15 days of statement generation. We support bank transfers to Belgian IBAN accounts as the primary method. The minimum payout threshold is set at €100, and if your accrued balance falls below that amount, we roll it over to the next payment cycle without intervention.
Our commission rate is structured in tiers based on the count of new depositing players referred each month. As your referred customer base grows, your share rate increases across defined tiers. This model rewards regular, valuable referrals rather than isolated surges in low-intent traffic.
- Commissions are computed on net gaming revenue after pay-outs, bonuses, and chargebacks are deducted.
- Payment currency is euros, with no conversion fees applied for Belgian bank accounts.
- A minimum of €100 in confirmed commissions is required before a transfer is made each cycle.
How the Kong Casino Program Operates across Belgium
Belgium maintains a strict licensing regime governed by the Gaming Commission. Any partnership we maintain must comply fully with these national rules. This means our affiliate program is built on compliance-first principles, with specific restrictions on marketing language, bonus advertising, and responsible gaming messaging.
When you participate, you gain access to a dedicated dashboard. From there, you can generate tracking links, monitor clicks, registrations, and depositing player counts. We offer standardized creative materials that have already passed our internal compliance review, so you do not need to guess what is acceptable under Belgian law.
We pay commissions based on a revenue share model. Each month, your account reflects a percentage of the net revenue generated by the players you recommended. We exclude cost-per-acquisition arrangements, as our focus remains on long-term player value and long-term alignment of interests.
Income Share Structure
Our standard revenue share is determined on net gaming revenue from your referred players. This figure already accounts player winnings, chargebacks, and applicable gaming taxes. We consider this transparent calculation method enables it easier for you to forecast your earnings realistically over time.
There is no negative carryover in our default agreement. If your referred players have a winning month, your balance simply resets to zero at the start of the following month. We added this feature so that a single big win does not affect your future commissions indefinitely.
Tracking and Tracking Window
We use a 30-day cookie window. If a potential player clicks your link and registers within that period, the referral assigns to your account. We also use a last-click attribution model, which implies the most recent affiliate link clicked before registration obtains credit for the referral.
Our tracking system is verified regularly to guarantee accuracy. We log every click, impression, and registration event. In your dashboard, you can observe a near real-time feed of activity, which helps you to adjust your content strategy quickly based on what is actually yielding results for your Belgian audience.
Data Security and the Partner Connection
The Data Protection Regulation applies to everything we do with our Belgian partners. As an affiliate, you serve as a separate data controller for the information you obtain on your own platform. We function as a controller for the player data we process once a user signs up at Kong Casino.
We do not provide personally identifiable player data with affiliates. Your dashboard displays anonymized statistics—you observe that a player joined and funded on a certain date, but you do not receive their name, email, or payment details. This distinction upholds player privacy and conforms to the GDPR principle of data minimization.
You must have your own explicit privacy policy on your platform that explains how you manage cookies, tracking, and any personal data you collect. It should also state that your site features affiliate links directing to third-party gambling services. Belgian supervisory bbc.co.uk authorities require this transparency from all commercial websites.
Ways to Join Our Affiliate Program
The application process is simple but thorough. We assess every prospective partner against our compliance standards before approval. This stops unauthorized or inappropriate promotion of Kong Casino in the Belgian market and protects both your reputation and ours.
We launch with a short online application form available from our legal and affiliates page. You will share details about your platform, your typical audience demographics, and the promotional methods you plan to use. Be precise here, because incomplete applications take longer to process.
After submission, our affiliate team examines the application, usually within five working days. We check your website or channel for existing content, age-appropriate presentation, and compliance with Belgian compliance rules. If everything fits our requirements, we issue your unique affiliate account credentials by email.
- Submit the online application form with accurate platform details and traffic source information.
- Expect our compliance review, which typically takes up to five working days for Belgian applicants.
- Receive your unique affiliate ID, set up your dashboard, and commence using approved tracking links in your content.
Sustaining a Longstanding Partnership
A sustainable affiliate relationship relies on mutual respect and steady visibility. We motivate partners to publish regular, timely content rather than letting links sit on stale pages. Fresh material aids not only your search rankings but also signals to us that you remain actively participating with the program.
We examine all active affiliate accounts periodically. If your account generates no clicks for six consecutive months, we may suspend your links and request a check-in. This is not retaliatory; we simply want to understand whether you need updated creative assets or if your promotional focus has shifted elsewhere.
The Belgian market evolves with regulatory updates, new game releases, and changing player preferences. We share relevant news with our affiliate network through a monthly bulletin. Staying informed helps you adapt your content strategy and remain compliant as rules around advertising and player protection progress.
Should you opt to leave the program, you can close your account with 30 days’ notice. Commissions generated up to the closure date are settled in the next regular payment cycle, given they meet the minimum threshold. We consider a clean, professional exit process is as important as a smooth onboarding experience.
Resources Available to Approved Affiliates
After approval, you gain access to our private affiliate resource library. This contains banners, text links, game screenshots, and regulation-compliant copy snippets in Dutch and French. We dedicate effort to these materials so you devote less time creating assets and more time interacting with your audience.
We also deliver monthly performance insights that go beyond raw numbers. You obtain data on which game categories your referred players choose, average deposit values, and retention trends. This intelligence enables you tailor your content to what actually resonates with Belgian players you refer to Kong Casino.
Our team preserves an open line through a dedicated email address and periodic webinars. These sessions cover practical topics like seasonal campaign planning, adapting to Belgian regulatory updates, and improving your content layout for higher click-through rates without resorting to aggressive tactics.
- Authorized media kit with banners and text links ready for Dutch and French language audiences.
- Monthly webinars focused on compliance updates, seasonal promotions, and performance optimization tips.
- Dedicated affiliate manager appointed to answer questions and pre-review your promotional materials.
We developed the entire program so that a diligent Belgian partner can operate confidently within the legal framework while building a revenue stream that recognizes genuine influence. The documentation you need is present from the moment your account activates, and we continuously enhance our resources based on partner feedback.